If “The Goods: Live Hard. Sell Hard’s” cocksure salesmen were going to sell you on the movie, they probably wouldn’t mention that it’s basically an older model of comedy you’ve seen in superior predecessors with equally long titles like “Anchorman: The Legend of Ron Burgundy” or “Talladega Nights: The Ballad of Ricky Bobby.” But thanks to a strong cast of scene-stealers lead by Jeremy Piven, “The Goods,” a raunchy, absurd and mostly solid comedy, is still worth driving off the lot.
The rudimentary plot the comedy hangs on involves Selleck Motors, a down-and-out used car dealership in Temecula, Calif., run by Ben Selleck (James Brolin). Before the business goes belly-up in bankruptcy, the owners call in hired gun Don Ready (Jeremy Piven), a natural-born salesman/womanizer armed with a fast tongue, permanent five o’ clock shadow, ‘70s sideburns and a Hacienda Courts Frequent Sleeper Card. He and his road-tested team — soulful teddy bear Jibby Newsome (Ving Rhames), nymphomaniac boozer Babs Merrick (Kathryn Hahn) and perverse number cruncher Brent Gage (David Koechner) — descend upon the Cali car lot to pull out all the stops on a July 4th weekend to sell the metal.
While Ready and his crew settle in for the weekend, he finds himself falling for the dealer’s daughter Ivy (the rough-around-the-edges attractive Jordana Spiro) but hits a roadblock when he meets her fiance Paxton Harding (a consistently hilarious Ed Helms). A salesman at the rival import dealership with a $44 haircut and “sick dance moves,” he displays in his “man band” Big Ups! (they opened for O-Town). He decides he and his father (Alan Thicke in an unexpected cameo) want to purchase Selleck Motors to turn it into a bigger Big Ups! rehearsal space unless Ready and his rag-tag team of salesman sell every car on the lot.
The one thing audiences will notice about “The Goods” is its been-there-done-that feel. Sure, the plot is almost identical to the little-remembered 1980 Kurt Russell comedy “Used Cars,” but what they’ll notice most is the recognizable fingerprints of the film’s producers, Will Ferrell and Adam McCay, instead of those of director Neal Brennan (writer/director for “Half Baked and “The Chappelle Show”). Profanity and sexual humor similar to “Step Brothers,” peppered with the occasional ethnic or racial punchline flies like decorative banners while absurdist “Anchorman” moments involving the occasional live alligator, chainsaw-wielding customers and a sky-diving Abe Lincoln-dressed salesman (I won’t spoil who plays that guy) also pop up. You’ll even see smooth traces of “Oceans 11” in other scenes and transitions.
Despite the rehashed nature, the funny cast keeps the laughs coming just enough to hold audiences attention for “The Goods’” brisk 90 minutes. Jeremy Piven (very much in Ari Gold-mode from his unforgettable role in “Entourage) manages to carry the film with over-the-top braggadocio and memorable lines despite his character lacking many redeeming qualities. You’ll also get a kick out of Rhames’ phrases that come out of left field, Hahn’s sexual come-ons to an abnormally grown-up 10-year-old (Rob Riggle) and James Brolin’s down-low homosexual flirtations.
In fact, the movie is so crowded with comic actors in smaller roles that they can sometimes get barely enough screen time (Craig Robinson as a funny, stick-to-his-guns DJ) or are criminally underused (Tony Hale from “Arrested Development” and Ken Jeong, one of the funniest parts of “The Hangover”). But too many funny people don’t spoil “The Goods.” In fact, they’re the one thing that keeps it running, despite its style and set-up having a few too many miles.
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